Plava Laguna j.s.c. is a company backed by more than 65 years of successful operation and development, based on ecological principles and sustainable development, during which time it continuously occupied leadership position in the Croatian tourism. The long-standing tradition of achieving great results and the upward trend are the results of thoughtful and systematic improvements of products, in line with the corporate core values, and by taking care of preserving  financial stability as a fundamental long-term goal.

The core business of Plava Laguna is hospitality and tourism, and in destinations in which it operates – Poreč and Umag and through a branch in the Dubrovnik area – manages hotels, resorts and campsites with the capacity to accommodate more than 44 thousand guests daily in approximately 17 thousand accommodation units within a structure of 20 hotels, 10 apartment villages and 9 campsites. In addition, Plava Laguna manages two marinas with 360 berths and a number of restaurants and bars, sports and other facilities to complement the basic accommodation offer. The company continuously invests significant capital funds in the improvement of the infrastructure and facilities, service quality and destination management, among other things, through the organisation of major sports events such as the ATP tennis tournament in Umag – „Plava Laguna Croatia Open Umag“ and the triathlon race „Plava Laguna Ironman 70.3 Poreč, Istria – Croatia“.

Plava Laguna employs more than 3 thousand employees at the peak of the tourist season, and annually achieves over 5 million overnight stays.

But Poreč isn’t just about beauty—it’s also a city with a strong sporting soul. Home to world-class facilities and a passionate local sports culture, Poreč has hosted numerous international events and welcomes athletes from around the globe.